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~~~The 4 Steps of Effective Ethical Marketing~~~
1. Market Research - Find the product/service the market is dying to buy from you.
Product/Service Creation - Determine the ideal/most profitable way to deliver the solution.
2. Advertising - Let as many people know that you've got what they want for little or no money.
3. Marketing/Copy Writing - Create an offer so compelling that it becomes irresistible.
4. Sales - The method by which you accept your customers payment. 1. Market Research - What do people want?
What are they looking for online?
Target Market - Zeroing In On the person or niche
-Do people want what you're thinking of offering?
-What evidence is there of this?
-Examples of people offering
-How many people are providing it?
LOW SUPPLY vs. HIGH DEMAND = High Profit
HIGH SUPPLY vs. LOW DEMAND = Low Profit
-What is the specific customer profile? Gender
Age Race Education Level Socio-Economic Status State of health Marriage status Number of children Where they live Where they shop Who makes the purchasing decisions in the family How those decisions are made What other things are competing for those same dollars Who are you?
What gives you the credibility to offer what you're selling?
What do you know or what are you able to do that is valuable?
Who knows and cares about that already - do you have a ready made market?
How much money are you making from it now?
What gives you a competitive edge in offering what you have?
Can you leverage it?
If so, how?
Can you systemize it?
If so, define the system.
Establish Your Funnel - What do you offer in what order so that you can attract and convert as much of the market as possible?
-How many people will hear about you through what means?
-What will their first exposure to your offering be?
-What is your plan to capture as many of their contact emails as possible?
-What are all the things of value that you can offer for little or no money?
-email information, Book, Manual, eBook, eManual, CD, mp3, teleclass, seminar,
-free product sample, discounted product sample, free service sample, discounted service sample
-How do you provide this without simply giving everything you have away for free?
-Plan for qualifying the prospect
-Are they eager for your solution?
-Can they afford your solution?
-How many points of contact do you have with your free offering before you push the sale?
-What form does that contact take?
-email
-teleclass
-direct phone call
-seminar
-direct mail
2. Advertising - How do you let them know you've got it? Your Connection to the Market
-People on your list
-People on the list of someone you know personally
-People on the list of someone you know professionally
-People you are aware of that have a list, but you have no relationship with
-Traditional advertising to an entire portion of the market
-What will it cost per person to reach them? -How do I reach the market?
-How easy is it for me to reach them? -Right Hand Side of Google
-Affiliates
-Teleclasses
-Webinars
-Article Marketing
-Radio Guest Appearances
-Left Hand Side of Google
-Traditional Advertising
-Selling To Your Own List
3. Marketing - Technology, Frequency, Copy Writing
Technology
Website
Autoresponder
How often do you need to remind your market that you're available?
What method do you use to do that?
How effective are you in your ongoing communication of the value you provide?
What do you need to delegate?
Setting up technology
Building my website
Design
Programming
Graphics
Photos
Shopping Cart
Autoresponder
Audio Recordings
See the examples on THIS PAGE:
4. Sales
Do you sell in person, over the phone or over the internet?
If you're selling over the internet, you have a MUCH higher barrier to overcome.
Sales in person are confirmed when the person says "Yes."
Sales on the internet are not guaranteed until the credit card information is confirmed.
There are many things that can happen before this. Make sure 100% of your technology is in place and is effective.
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Save yourself thousands of dollars by doing the proper market research. I describe ways you can do this in a very short amount of time for free or how to have someone else do it for you in the 2 hour audio series "The 4 Steps of Marketing." Regularly this is a $197.
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(c) 2005 - 2006 Effective Ethical Marketing
105, 150 Crowfoot Cr. NW, Suite #622, Calgary, Alberta, Canada, T3G 3T2, 403-241-1266 |
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